Key Initiatives
• Complete website redesign to strengthen credibility and service clarity
• Google Business Profile creation and optimization for local visibility
• Google Ads strategy and campaign management to generate qualified leads
• Before-and-after project media development for website and social channels
• Service area expansion support through targeted digital visibility
Strategic Approach
The engagement focused on establishing a modern digital infrastructure that aligned RCI’s capabilities with how prospective clients search for demolition services.
This included building a new website, activating foundational online channels, and implementing a targeted paid search strategy designed to support ongoing lead generation and broader geographic reach.
Context
RCI’s previous online presence was minimal and did not reflect the scale or professionalism of the company’s demolition and site work capabilities. Without a modern website or coordinated digital channels, prospective clients had limited visibility into the company’s services.
The absence of structured digital infrastructure also limited the company’s ability to compete for projects outside its immediate local area.
Overview
Since 2020, I have partnered with RCI Demolition to establish and continually strengthen the company’s digital presence. The engagement began with the development of a new website built from the ground up and expanded to include structured online visibility and ongoing paid search management.
The objective was to create a clear, professional digital foundation capable of supporting business growth, improved client perception, and consistent inbound lead generation.
Growth Infrastructure & Market Positioning
RCI Demolition
RCI required a modern digital foundation to support expanded geographic reach, stronger credibility with commercial clients, and scalable lead generation across search and digital channels.
Impact
The new digital infrastructure positions RCI as a credible and professional demolition contractor while supporting consistent inbound inquiries through search.
Since launch, Google Ads campaigns have generated measurable project leads, while the improved web presence has helped support expanded visibility across a broader service area.
Digital Infrastructure That Supports Growth
For service-based businesses, a well-structured digital presence can play a critical role in building credibility, improving visibility, and supporting consistent lead generation as companies grow and expand their reach.